Just found this item on CNN’s web site. Target is hoping to spur holiday toy sales by selling select name brand toys at 50% off the regular price. From the CNN story:
A selection of toys are discounted by as much as 50%, including the Barbie Fashion Doll, on sale for $5, and the GI Joe Tough Troopers Figure, marked down to $14.99. Most are available both online and in stores. (For a list of discounted toys, visit target.com/weeklyad.)